Today, consumers seek more than experiences. They are searching for something authentic and meaningful, connecting with themselves to satisfy their inherent need for self-actualisation. Consumers are no longer choosing products and services according to how closely they match their likes and interests. Rather, they look for the extent to which they can connect on the most personal level and, in doing so, undergo a realised sense of transformation. It is the brands that offer these types of deeper meaning and connection with their customers that will stay ahead of the game.
Head of Evaluation and Research of Digital Development
Nikki is a clinician and is the Clinical Lead for Digital Development at NHSX, where she works on complex large scale digital projects, based on the integration of new technology with existing systems in healthcare. Nikki focuses on using digital technology to help enable access to health services; optimise the citizen experience; whilst improving system efficiency. Nikki has led a number of initiatives that are designed to help patients connect to care and where possible take a digital first approach, including the use of natural language processing in healthcare and digital voice channels.
08:30 - 09:15
Registration & Breakfast
09:15 - 09:20
Welcoming RemarksAmit Patel
09:20 - 09:40
09:40 - 10:25
A Conversation I : Health
The healthcare industry is in need of innovation. Healthcare systems have relied on outdated technologies, making it difficult, if not impossible, for patients to take full control of their health and for services to provide an efficient, forward-thinking service. At a time when customers are more health-conscious than ever, how are health institutions and startups breaking through existing constraints to improve care and health outcomes, all whilst reducing costs and spending? How can these health providers drive a digital transformation of health and social care to provide life-bettering experiences?
10:25 - 10:45
Coffee Break & Networking
10:45 - 11:30
A Conversation II : Wellness
The wellness industry is exploding in the hunt for healthier, happier and more balanced lifestyles. How are brands championing this to create authentic, constructive experiences for customers? With an abundance of apps, websites and tracking devices available to monitor the food we eat, the steps we take, every beat of our hearts, sleep cycles, and general fitness progress, customers have health insights like never before. Do customers really reap the rewards and see genuine transformation through constant tracking? Or does this boundless data contribute to a culture of health anxiety? What responsibility do health and fitness brands have in ensuring all of this information is used positively?
11:30 - 12:15
A Conversation III : Travel
The desire to explore, and push the boundaries of identity, place and culture, is creating new opportunities for the travel industry. Customers want to escape, but also to connect with people and places. They want travel to be indulgent, but also to use less energy and create less waste. Most importantly customers want to invest their money and time wisely, with an eye on a more positive future. How does a customer choose a brand that will provide true meaning to their increasingly demanding lives and provide a better sense of self? How do brands not only offer something unique but also offer the prospect of a true identity shift or change?
12:15 - 12:30
Closing RemarksAmit Patel
12:30 - 13:30
Lunch & Networking
At our previous and highly successful design conferences, we have welcomed an exceptional lineup of speakers with varied perspectives on all things business, design and education. The days are always filled with engaging conversation and the chance to meet like-minded individuals with a passion for gaining a deeper understanding into all aspects of the future of learning, how we work and the ever changing community of design.
Each and every one of the industry leaders we are proud enough to host, bring a new way of thinking, and an inspiring interpretation of how we are constantly evolving as creatives. Each conference we hold makes us extremely proud to be a part a new design community that continues to grow through learning.
Dedicated to delivering affordable education and spaces for self-improvement. Experience Haus provides applied learning courses for organisations and individuals covering an abundance of digital expertise. In the wake of expensive living costs, low-cost education is essential. Experience Haus offers practitioner taught technical skills training for high demand disciplines such as Influencer Marketing, Product and UX Design and User Research.Read More
the mof group?
Matter Of Form Group are an award-winning group of digital agencies with around 60 consultants brand strategists, experience designers, content producers, software engineers and trainers. We work with exceptional brands who are looking to leverage technology, generate business value and create beautiful digital experiences for their customers, all without compromising the identity that makes their brand so strong.Read More
Sponsorship opportunities for A Conversation About Design: The Transformation Economy are available. To enquire, please contact Emma Blackmore
41 LUKE ST,
LONDON EC2A 4DP